Topic outline

  • General description

    The course aims to highlight the importance of marketing in production facilities. It defines the concepts, meaning and importance of industrial and technological marketing, the types of marketing mix, elements of each type, and the differences between industrial marketing and consumer marketing. Product development is addressed throughout the course, including market feedback, product evaluation, opportunity assessment, prototyping, field trials and marketing testing, and product launch. The course also shows the main trends in marketing, especially using the Internet networks and social networks.