General description
This book provides the basic knowledge and skills a student needs to understand crises and their dimensions in addition to analyzing their direct and indirect causes and consequences. The importance of this book comes from the inevitability of the crisis at some point in the individuals, organizations, communities’ and states’ lives, whether political, economic, social or financial crises. It also helps the student to identify the requirements and tools of crisis management and how to prepare for the crisis before it occurs through planning, effective crisis management teams and training programs, then to lead the crisis during the occurrence by managing the reputation of the organization, public relations programs and using offensive and defensive strategies. Then moving to change after the crisis by analyzing the situation and learning from the past mistakes