General description
On completion of this course students should be able to critically analyze the international marketing environment in terms of market structures and size, legal framework, political structures, and understand the market opportunities and challenges for managing product and services and other marketing factors. Students should also be able to understand how to combat international competitiveness of firms by effective adaption of marketing mix elements in the international markets. On the completion of this course students should understand the key strategies of entering foreign market by analyzing the advantages and disadvantage of each strategy.