General description
This course aims to provide students with knowledge and skills that help them understand entrepreneurship and identify its characteristics and the differences between entrepreneurs and businessmen, as well as expand their understanding of methods of identifying opportunities, techniques for generating ideas, conducting industry/target market feasibility analysis, and organizational and financial feasibility. The objective of the course is not limited to that, but extends to providing students with skills and experiences that enable them to write a business plan according to specific criteria that attract potential investors, and to deal effectively with financial issues in a way that helps to choose the appropriate form of business organization, assess the financial strength of the new project, Its its continuity and funding sources, whether by debt, property rights, or through creative sources. The course objective also includes enabling students to choose the market, formulate a unique position in the market, enrich their understanding of the marketing mix of a new project, and evaluate internal and external growth strategies.