General description
The heads of corporations, boards of directors and senior management of business organizations carry out highly responsible tasks, the most important of which is leading and strategically guiding their organizations to achieve their strategic vision and goals. Therefore, this course - Strategic Management BMN606 – aims to equip students with knowledge, skills and academic information on the basics of business strategies and to qualify them for these tasks, through understanding the nature of strategic management and its stages and components and identifying factors of success and obstacles to their application in the organization. In this context, it is important to understand the concept of the organizations vision and mission and how to analyze the local business environment, analyze the competitive structure, build competitive strategies, study available strategic options, and to identify strategic alternatives and general strategies. Moreover, it seeks to help students to know how to implement business strategy and control and evaluate its processes to ensure that the plans are implemented as planned and that the organization is moving to achieve its vision and mission. In addition, students will be motivated to look at contemporary trends in local and international business strategies.