The aim of this course is to provide students with the skills of marketing research, methods, methods and development in the marketing fields, so that they can benefit from them adequately and appropriately in solving marketing problems. The theoretical framework of the course is closely related to the presentation of real practical cases by leading global companies in the marketing research process. Therefore, the most important objectives of this course is to introduce students to the basic concepts of research as a basic tool to assist in making marketing decisions, and to explain the various steps to carry out the research with many examples and practical situations. Explain the various marketing problems that require the use of research, preparation of final reports, research objectives, planning of research, and identification of different designs applicable to the completion of research. Identify the different types of techniques used in data collection, both quantitative and qualitative.
- General description
- Course definition document