General description
This course aims to provide students with the knowledge of the principles of marketing services so that they can benefit from them adequately and appropriately in businesses life when marketing services. This course covers the definition of marketing services, types, importance, elements of the marketing mix of services starting with service, pricing, distribution, promotion, physical environment of services, designing of service operations, and people- including internal and external audiences of customers; in addition to the subject of quality of services and building relationships with customers.