Topic outline

  • General description

    The course aims at defining all concepts and vocabularies used in electronic business, understanding business models, and understand the technology used for building electronic commerce applications. It also analyses in details major electronic payment system as case study of the most popular application of electronic commerce. Learning Objectives: At the end of this course, student will be able to: •Identify the major e-marketing businesses on the net and in particular Google case; • Understand the different concepts of electronic business models and technologies; • Build an integrated electronic commerce application.