General description
This course deals with many terms, the most important of which are the concept of cultural tourism, the cultural tourist, cultural tourism patterns, cultural tourism products, cultural tourism places in Syria, tangible and intangible heritage, cultural tourism markets.
Learning outcomes:
At the end of this course, the student will be able to:
- Distinguish between cultural tourism products and other tourism products.
- Identify cultural tourism places and cultural heritage in Syria.
- Identify components of cultural tourism from archaeological sites, ancient cities, castles, forts, religious sites, religious events and occasions.
- Identify mechanisms of marketing and tourism promotion of cultural tourism products.
- Understand characteristics of the cultural tourist.
- Identify mechanism of attracting the cultural tourist.
- Understand how to develop cultural tourism products and invest in various cultural activities in tourism activation.
- Recognize economic and social importance of cultural tourism.