General description
The Sales Management course reviews the nature of sales management in tourism establishments, explaining the definition of sales management, its importance, the objectives of sales management, the relationship of sales management with other departments, and the functions of sales management in tourism establishments, represented by sales planning, organizing sales operations, and supervising and directing sales operations, with an explanation of the stages of sales process, managing personal sales teams in tourism establishments, and determining the areas and sales targets for tourism establishments.
Learning outcomes:
At the end of this course, the student will be able to:
- Explain the concept of sales management in tourism establishments, its importance and objectives
- Explain the relationship of sales management with other departments and its benefits - Identify the functions of sales management in tourism establishments
- Identify the stages of the sales process and the management of personal sales teams in tourism establishments
- Evaluate and analyze the identification of areas and sales targets for tourism establishments.