Topic outline

  • General description

    Strategic Management course aims at providing the student with a set of necessary concepts and knowledges to understand the competitive environment of business through empirical and analytical methods applied by companies in the world. This is achieved through: -Enabling the student to evaluate and audit the corporate strategy in a firm. -Understanding the Importance of strategic thinking in the top Management. -Explaining the details relating to initiating the environment scanning (internal and external environmental factors. -Explaining how a company set a strategy by defining vision, mission, objectives, policy, and strategies. -Highlighting how companies can implement and execute the strategies. -Discussing the concept of auditing and evaluating the applied strategy to measure the performance of the company. -Finally, explaining many kinds of strategies of companies in the world which enable student to select the right strategy for any situation or problem faced in the business world.