This course provides students with the required knowledge and skills to be able to understand the modern marketing concept. Moreover, this course goes more in depth by dealing with marketing as one of the organization’s functions. That function which helps to set plans as well as achieve and evaluate marketing program. Furthermore, this course presents different ways to analysis marketing environment and consumer behavior as an individual or even if it is an industrial organization. Many chapters discuss different important outlines such as: marketing decision making, marketing information systems as well as marketing research. On the other side, we are going to discuss in details topics related to market segmentation and how to build a framework including all marketing mix elements in such a perfect way.
- General description
- Course definition document